Elevating I.T - 5 Surprising Reasons Why Small Business Owners Need Their Own Domain Email Address

5 Surprising Reasons Why Small Business Owners Need Their Own Domain Email Address

As a small business owner, you know how important it is to establish a strong online presence to stay competitive in today's digital age. One crucial element of your online presence is having a professional email address.  

As small business owners, we love supporting other small businesses in the Hunter Region whether it be a sole-trader who is selling beautiful handicrafts at our local markets in North Rothbury, to cookie creations from Muswellbrook, or eating a brekkie out at local café in Maitland  or connecting with our local professional services, like our real estate agency in Singleton the Hunter Valley has it all!   

However, in supporting our local community businesses, we have noticed that there is a trend for small businesses, to use free email services like Gmail, Hotmail, BigPond to name a few and we understand that it may seem like a convenient option for your business.  

However, having your own domain email address can benefit your business in various ways!  

In this blog, we'll explore 5 surprising reasons why having your own domain email address is crucial for small business owners, in the Hunter and beyond!

  1. Professionalism  
    A domain email address, such as [email protected] looks more professional and trustworthy than using a free email service. It shows that you take your business seriously and care about your brand image. This is particularly important for small businesses, where building trust and credibility can be essential for attracting and retaining customers.  
    We get excited to see small business that have their own [email protected] email address, as it is really clear indicator that you understand business and we automatically assume that you are a business that 'knows your stuff' in your product / service area.    
  2. Branding  
    Your email address is part of your brand identity, and having your own domain email address allows you to strengthen your brand. Your domain name is unique to your business, and using it in your email address reinforces your brand message. It also makes it easier for customers to find your website and social media accounts. 
  3. Control  
    Having your own domain email address gives you more control over your email communications. You can manage your email accounts and settings, set up email forwarding, and create custom email addresses for different purposes. You can also access your emails from anywhere, using a webmail interface or email client. 

    For example, who wouldn't love to easily track down those incoming payment receipts via your very own... [email protected], instead of trying to hunt them down within in your overflowing inbox full off marketing newsletters, client emails, calendar appointments you name it... it's probably lurking in there....
  4. Privacy and Security  
    Free email services often use your personal data for advertising purposes or share it with third-party companies. With your own domain email address, you have more privacy and control over your data. You can also implement stronger security measures, such as using two-factor authentication and encrypting your emails. 

    Hackers, also view small business with 'free email' accounts as an easier mark... as they will see you as more likely to have less security in place. Think about it a bit like leaving your front door open for opportunistic criminals who are walking by....  

  5. Cost-effective  
    Contrary to popular belief, having your own domain email address is not expensive. It's an affordable and easy-to-set-up option that can benefit your business in the long run. You can purchase a domain name for less than $25 per year and use it to create multiple email accounts for your business. 

In conclusion, having your own domain email address is essential for small business owners who want to establish a professional and trustworthy online presence. It reinforces your brand identity, builds credibility with customers, and gives you more control and privacy over your email communications.  

It's also a cost-effective option that can benefit your business in the long run. If you haven't already, it's time to invest in your own domain email address and take your business to the next level, to ensure that your business is seen as one that 'knows your stuff'!   

Book in for a free 15 minute quick chat with an Elevating I.T small business IT specialist and we can support you to get your [email protected] email address up and running.