Which TECH Hospital Department is Right for Your Small Business?

As a small business owner or start up, you may be on the hunt for the right services to help your business grow and flourish or to help you launch from the kitchen table!   

While digital marketing services and IT managed services (which is what Elevating I.T focuses on) might seem like two peas in a pod, they're actually quite different.  

We get that it's confusing...so we like to think about the two services as a bit like navigating the hospital system! For example, if you head down to visit the John Hunter Hospital in Newie (Newcastle for those outside of the Hunter Valley!), you will find a range of different departments and services available within the hospital.  

However each of those departments provide very different support depending on what you need, I am sure if you thought you broke your hand you would head to the Emergency Department, right?  

Which is very different if you are in labour and need to deliver a baby... the maternity ward is probably a better fit... if you don't want to be delivering a baby in a cow paddock in Singleton... 😊  

So, if you consider digital marketing and IT managed service providers as different 'hospital departments' that provide support to your business in different ways it will help you to find the right 'hospital department' to meet your needs!   

In this blog, we're going to explore the differences between these two services aka 'hospital departments'  to help you determine which one is right the provider for your small business or startup.   

Digital Marketing Services - What are they? 

Digital marketing services are like a cheer squad for your business, they're here to make sure your brand gets noticed online. Digital marketing services aim to increase brand awareness, drive traffic to your website, and ultimately generate leads and sales. 

A good digital marketing agency will offer a range of services to suit your specific needs, from social media marketing to search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and much more. 

IT Managed Services - What are they? (This is the focus area of Elevating I.T) 

IT managed services are the tech whizzes who keep your business's technology infrastructure in tip-top shape. This can include hardware and software installation and maintenance, network security, data backup and recovery, and more.  

IT managed services aim to ensure that your technology is reliable, secure, and efficient, so that you can focus on running your business smoothly. An managed service provider like Elevating I.T. will offer a range of services tailored to your needs, from understanding what is the right computer hardware for your business, computer network set-up and management to ongoing technical support, and cloud-based application management. 

The Differences Between Digital Marketing and IT Managed Services 
Despite some similarities, there are some fundamental differences between digital marketing and IT managed services that set them apart.  

Let's dive in: 

1. Focus: Digital marketing services focus on promoting your business online, while IT managed services focus on managing your technology infrastructure. 
    
2. Goals: The goals of digital marketing are to increase brand awareness, drive traffic to your website, and generate leads and sales. The goals of IT managed services are to ensure that your technology is reliable, secure, and efficient. 
    
3. Strategies: Digital marketing services use strategies like social media marketing, SEO, pay-per-click advertising, email marketing, and content marketing. IT managed services use strategies like network security, data backup and recovery, hardware and software installation and maintenance, and cloud management. 
    
4. Expertise: Digital marketing agencies specialise in online marketing, with expertise in areas like social media, SEO, and PPC advertising. IT managed service providers specialise in technology management, with expertise in areas like network security, data backup and recovery, and cloud management. 
    

Which Service is Right for Your Small Business? 

Choosing between digital marketing and IT managed services depends on your specific goals and needs. If you're looking to boost your online presence, generate leads, and drive sales, then digital marketing services may be the best choice for you.   

On the other hand, if you're looking to ensure that your technology is reliable, secure, and efficient, then IT managed services (like Elevating I.T) may be the way to go. Of course, you may also need both types of services if you're launching a new website or scaling up your business. 

In conclusion, digital marketing services and IT managed services are two very different but complementary services aka 'hospital departments'. Digital marketing services are your cheer squad, boosting your online presence and driving traffic to your website.  

IT managed services (like Elevating I.T) are your tech whizzes, making sure your technology infrastructure is reliable, secure, and efficient so that your tech 'just works'. 

If you want to know if Elevating I.T. is the right 'hospital department' to support your business book in for a free 15 minute quick chat with an Elevating I.T small business IT specialist.